The Government of India has been emphasising on the need to bring transparency in transaction in the gems and jewellery sector and fairness in gold dealings. The government’s announcements to establish a bullion spot exchange and a Gold Policy for the country show the positive intent of the government in this regard. Our survey based research study aims to find ways in which cash dealings, among consumers and the whole gold value chain, can be reduced and what impact it may have on the gems and jewellery sector. At the same time, the study will also look to understand the reasons for the limited uptake of gold backed or gold based investment products among retail investors and what would prompt more people to take up such investment instead of investing in physical gold.
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